Look around you. Typefaces (fonts) are used in virtually every type of media that exists, however they are perhaps the most taken for granted tool in any creative toolbox.
At first blush, fonts may seemingly be innocuous little pieces of software, but in reality they are someone’s intellectual property – every bit as much as illustration, photography, and music are – and are protected by the very same copyright laws. Fonts are also software. Like any software, whoever uses a font must first purchase licensing to use it – and agree to use it according to the terms and conditions set out by the font foundry in their End User License Agreement (called a EULA).
Creatives spend hours searching for the “perfect” font that will align with the messages in the designs and deliverables they produce for their brand clients. Aesthetics plays a pivotal role in font choice, but properly licensing fonts and using them in a compliant manner is even more vital. Failing to do so can lead to expensive (and embarrassing) litigation due to copyright infringement.
FONT LICENSING IS CONFUSING.
WITH CONFUSION COMES RISK OF COPYRIGHT INFRINGEMENT.
The actual font licensing and procurement process is anything but simple. Licensing a font for commercial use is confusing and requires making sound vetting decisions based on a convoluted maze of options and details inherent in the type design industry. Fonts, foundries, licensing models, terms and conditions, purchasing options, and exactly who must be licensed (agency? brand? both?) all require careful consideration before any licensing is purchased. Needless to say, it’s easy to inadvertently make licensing mistakes that can result in legal action.
WHAT WE DO
We are font licensing and management experts with a very niche set of skills few people possess. We proactively protect advertising agencies, graphic designers, and brands from risky font licensing blind spots so they can have every confidence that the fonts they use in their marketing materials are adequately licensed. We know the fonts, the foundries, the licensing models, and how to decipher the terms and conditions per use case. We have years of experience in internal agency production environments and know how fonts are used in the projects agencies create for their brand clients.