For advertising agencies, graphic design firms, and internal brand design studios. Font Shield will perform an audit of the fonts in your font library and will indicate any existing licensing shortfalls and blindspots that may put your company and your brand clients at risk.
The lack of a font management process increases the risk of licensing issues as well as redundant font spend. Locking down how fonts are requested, vetted, purchased and distributed in any organization is imperative. Tools such as dedicated font servers, proper cataloging, tagging and archiving fonts and licensing documentation go a long way toward achieving compliance. Let Font Shield look after your complete font management requirements.
We are skilled traditional typographers. Consult with Font Shield for anything related to fonts, typefaces and typography. We can advise creative departments and studios on the production of excellent typography.
For brand owners. Font Shield will audit the fonts used in your materials so you are certain they are adequately licensed for the various media types in which they are used. Your advertising agency’s license may only cover some limited uses – licensing for other uses is the responsibility of the brand owner.
FONT POLICY DEVELOPMENT
Advertising agencies, graphic design firms, and brand owners need a solid font policy in place in order to mitigate inadvertent misuse of fonts. Let Font Shield develop a policy to suit the needs of your organization.
We are not lawyers. We do however have robust knowledge of the font industry. We know the fonts, the foundries, the licensing models, and the terms and conditions. Lawyers have consulted with us in the past to assist them with cases they are working on.
Need to license a font? After initial consultation to determine exact usage we will recommend appropriate vendors and respective pricing. Our goal is to find licensing with terms that are easy to comply with and simple to manage. We will also advise for which licensing models each party (agency/designer or brand) is responsible.
CUSTOM FONT DEVELOPMENT
Some brands want to define and project their own unique identity which can be accomplished via a custom font design. Liaising with various font designers, Font Shield can facilitate the creation of custom fonts for brands and advertising agencies. In certain situations this can be even cheaper than licensing an existing font from a font foundry and remove most usage obstacles.
À la carte or all of the above. Larger companies find it advantageous to utilize us in a full service capacity to manage every aspect of their font requirements.