FONT LICENSE VETTING
Need to license a new font?
After initial consultation with you to find out exactly how the font will be used, Font Shield will review the EULA (end user license agreement) of the prospective font. If the licensing of the font is deemed to be “generous” and “simple”, we’ll advise you to proceed with the purchase and tell you exactly which licensing models you require.
If the font is deemed to be “restrictive” (and often expensive in order to lift restrictions) we will secure a price based on your requirements. We will also source and recommend alternate fonts that will honor the same look, feel, and integrity of the prospective font and have licensing terms and conditions that are more generous and simple – as well as cost-effective.
FONT LICENSE VETTING
Need to license a new font?
After initial consultation with you to find out exactly how the font will be used, Font Shield will review the EULA (end user license agreement) of the prospective font. If the licensing of the font is deemed to be “generous” and “simple”, we’ll advise you to proceed with the purchase and tell you exactly which licensing models you require.
If the font is deemed to be “restrictive” (and often expensive in order to lift restrictions) we will secure a price based on your requirements. We will also source and recommend alternate fonts that will honor the same look, feel, and integrity of the prospective font and have licensing terms and conditions that are more generous and simple – as well as cost-effective.
FONT LICENSE VETTING
Need to license a new font?
After initial consultation with you to find out exactly how the font will be used, Font Shield will review the EULA (end user license agreement) of the prospective font. If the licensing of the font is deemed to be “generous” and “simple”, we’ll advise you to proceed with the purchase and tell you exactly which licensing models you require.
If the font is deemed to be “restrictive” (and often expensive in order to lift restrictions) we will secure a price based on your requirements. We will also source and recommend alternate fonts that will honor the same look, feel, and integrity of the prospective font and have licensing terms and conditions that are more generous and simple – as well as cost-effective.
Greg Mitchell, Founder & CEO
Well-respected in the advertising industry, Greg has a vast depth of knowledge in – and passion for – typography. He has mentored art directors, designers, developers, production and QC staff, and countless others on the delivery of a quality typographic product.
As a typographer for over 40 years, Greg has witnessed many changes in the world of typefaces, fonts and the technologies that use them. Significant changes have also occurred in font licensing terms and conditions.
Greg graduated from The George Brown College of Applied Arts and Technology in Toronto in their three-year Graphic Arts Printing Technologist Program, specializing in Typography.
His first job was with two traditional typographers who taught him the craft of typesetting for the next seven years. Following that, he freelanced around Toronto in various type houses.
In 1990, Greg joined Ogilvy & Mather Advertising as a typesetter/production artist and shortly after moved into the role of Type Director until 2012.
After a few years of developing and implementing a font management and licensing policy for Ogilvy & Mather North America, Greg became Type Director with Ogilvy’s Global Creative Technologies Group in June 2014.
In March 2015, Greg moved to IBM Global as Type Director, working on font management and licensing for the WPP account.
Having worked with fonts in an advertising environment for most of his career, Greg is acutely aware how convoluted font licensing can be. This can put brands and agencies at risk by misunderstanding their licensing requirements.
Realizing the need for font licensing expertise in the advertising industry, Greg launched Font Shield Inc.
Greg Mitchell, Founder & CEO
Well-respected in the advertising industry, Greg has a vast depth of knowledge in – and passion for – typography. He has mentored art directors, designers, developers, production and QC staff, and countless others on the delivery of a quality typographic product.
As a typographer for over 40 years, Greg has witnessed many changes in the world of typefaces, fonts and the technologies that use them. Significant changes have also occurred in font licensing terms and conditions.
Greg graduated from The George Brown College of Applied Arts and Technology in Toronto in their three-year Graphic Arts Printing Technologist Program, specializing in Typography.
His first job was with two traditional typographers who taught him the craft of typesetting for the next seven years. Following that, he freelanced around Toronto in various type houses.
In 1990, Greg joined Ogilvy & Mather Advertising as a typesetter/production artist and shortly after moved into the role of Type Director until 2012.
After a few years of developing and implementing a font management and licensing policy for Ogilvy & Mather North America, Greg became Type Director with Ogilvy’s Global Creative Technologies Group in June 2014.
In March 2015, Greg moved to IBM Global as Type Director, working on font management and licensing for the WPP account.
Having worked with fonts in an advertising environment for most of his career, Greg is acutely aware how convoluted font licensing can be. This can put brands and agencies at risk by misunderstanding their licensing requirements.
Realizing the need for font licensing expertise in the advertising industry, Greg launched Font Shield Inc.
Greg Mitchell, Founder & CEO
Well-respected in the advertising industry, Greg has a vast depth of knowledge in – and passion for – typography. He has mentored art directors, designers, developers, production and QC staff, and countless others on the delivery of a quality typographic product.
As a typographer for over 40 years, Greg has witnessed many changes in the world of typefaces, fonts and the technologies that use them. Significant changes have also occurred in font licensing terms and conditions.
Greg graduated from The George Brown College of Applied Arts and Technology in Toronto in their three-year Graphic Arts Printing Technologist Program, specializing in Typography.
His first job was with two traditional typographers who taught him the craft of typesetting for the next seven years. Following that, he freelanced around Toronto in various type houses.
In 1990, Greg joined Ogilvy & Mather Advertising as a typesetter/production artist and shortly after moved into the role of Type Director until 2012.
After a few years of developing and implementing a font management and licensing policy for Ogilvy & Mather North America, Greg became Type Director with Ogilvy’s Global Creative Technologies Group in June 2014.
In March 2015, Greg moved to IBM Global as Type Director, working on font management and licensing for the WPP account.
Having worked with fonts in an advertising environment for most of his career, Greg is acutely aware how convoluted font licensing can be. This can put brands and agencies at risk by misunderstanding their licensing requirements.
Realizing the need for font licensing expertise in the advertising industry, Greg launched Font Shield Inc.
ALL INCLUSIVE OR À LA CARTE SERVICE.
YOUR CHOICE.
Larger clients find it beneficial for us to fully manage all aspects of their font licensing and font management requirements. However, clients may also individually choose any of our services as required.
AGENCY
FONT AUDIT
For advertising agencies, graphic design firms, and internal brand design studios. Font Shield will perform an audit of the fonts in your font library and will indicate any existing licensing shortfalls and blindspots that may put your company and your brand clients at risk.
FONT
MANAGEMENT
The lack of a font management process increases the risk of licensing issues as well as redundant font spend. Locking down how fonts are requested, vetted, purchased and distributed in any organization is imperative. Tools such as dedicated font servers, proper cataloging, tagging and archiving fonts and licensing documentation go a long way toward achieving compliance. Let Font Shield look after your complete font management requirements.
TYPOGRAPHIC
CONSULTATION
We are skilled traditional typographers. Consult with Font Shield for anything related to fonts, typefaces and typography. We can advise creative departments and studios on the production of excellent typography.
BRAND FONT
AUDIT
For brand owners. Font Shield will audit the fonts used in your materials so you are certain they are adequately licensed for the various media types in which they are used. Your advertising agency’s license may only cover some limited uses – licensing for other uses is the responsibility of the brand owner.
FONT POLICY DEVELOPMENT
Advertising agencies, graphic design firms, and brand owners need a solid font policy in place in order to mitigate inadvertent misuse of fonts. Let Font Shield develop a policy to suit the needs of your organization.
FONTS AND
THE LAW
We are not lawyers. We do however have robust knowledge of the font industry. We know the fonts, the foundries, the licensing models, and the terms and conditions. Lawyers have consulted with us in the past to assist them with cases they are working on.
FONT
VETTING
Need to license a font? After initial consultation to determine exact usage we will recommend appropriate vendors and respective pricing. Our goal is to find licensing with terms that are easy to comply with and simple to manage. We will also advise for which licensing models each party (agency/designer or brand) is responsible.
CUSTOM FONT DEVELOPMENT
Some brands want to define and project their own unique identity which can be accomplished via a custom font design. Liaising with various font designers, Font Shield can facilitate the creation of custom fonts for brands and advertising agencies. In certain situations this can be even cheaper than licensing an existing font from a font foundry and remove most usage obstacles.
A-Z
ALL INCLUSIVE
À la carte or all of the above. Larger companies find it advantageous to utilize us in a full service capacity to manage every aspect of their font requirements.
