BRAND OWNERS & FONTS
If you’re a brand owner and have received a “cease and desist” or a “corrective licensing” letter from a font foundry stating you’re using one of their fonts on your brand without adequate licensing – that’s serious and can cost you a significant amount of money and reputation risk. It’s definitely something that shouldn’t be ignored.
The obvious question on your mind is likely “how did this happen?”. The answer is actually pretty simple – whoever chose the font likely didn’t fully understand the complexities of font licensing.
When brand owners partner with advertising agencies and graphic designers in the creation of their marketing materials, depending on the fonts chosen and how they are used, both agencies and brand owners may contractually require their own separate licensing. Failing to obtain proper licensing can lead to expensive (and embarrassing) litigation due to copyright infringement of someone’s intellectual property.
Brand owners should fully expect that their agencies and graphic designers are well versed in the font licensing space in order to protect all parties from legal issues, and be able to advise brand owners of their own licensing requirements.
Brand owners – have your advertising agencies and graphic designers consult with Font Shield whenever they use fonts in your marketing materials. We can proactively ensure there are no licensing gaps in the materials you produce together and keep you safe.